Digital marketing strategies are those actions that we will implement so that a business can achieve specific objectives.
Advertising has become an essential tool for any business, and within the digital world, a highly competitive market, developing digital marketing strategies is a fundamental part of any business plan.
There are different digital marketing strategies to make yourself known or sell your services and products online; here I tell you some of them.
Email marketing is a communication strategy that uses email to establish a direct relationship with our potential clients within our database.
To implement it, you need a platform that allows sending email campaigns, such as MailChimp, Active Campaign, Sendinblue, etc…
You can use it to generate sales and communicate with your clients or potential clients in an e-commerce and any business that offers products and services.
It is a direct communication channel with the user and can give effective results.
Through email marketing, you can segment your lists using various factors such as the opening rate of emails, responses, downloads of material…
Inbound is a new marketing strategy synonymous with attraction marketing and combines different tactics to attract, hook, delight, and finally convert your audience.
By creating an Inbound strategy, your goal is to be found by people, which is about creating valuable content for users to catch their attention and attract them.
You must understand the ailments and problems of your ideal client to establish a communication channel and offer a solution to their needs and desires.
The main way to get people to reach you is by offering relevant information and creating content that solves real problems.
Content Marketing aims to position your brand. This marketing strategy focuses on creating and giving visibility to valuable and relevant content to attract the audience, which is why it is closely related to inbound marketing.
Share information that helps our target audience educate themselves or solve their problem so that they later decide to buy.
You can also use a content strategy to position yourself as a niche reference or generate website traffic.
Through platforms such as Google, YouTube or social networks, people can find your content and thus discover your business since consumers are daily searching for solutions on the Internet.
Social media marketing
This type of marketing refers to strategies you can carry out through social networks to publicize your business.
It can have different objectives, although the main one is to build a community around your brand and spread your message so that it is shared and thus virtualized since few places encourage interaction between people and brands as much as social networks.
Some social networks where you can develop your social media strategies are Facebook, Instagram, Twitter, Linkedin, etc…
So, having a profile on the main social networks where your target audience is located is essential to promote your actions and content and for people to know your business.
Search engine optimization is a strategy that consists of optimizing your website so that search engines crawl your site and position it in the first place so your potential clients can find it.
Its objective is to position your website in the first results of search engines to organically receive many visits to your website without having to pay for them.
SEO is one of the digital marketing strategies that has undergone the most changes in recent years as search engines hope to offer the best results for the user experience.
So, there are various techniques that you should apply to optimize your pages and make them understandable for both people and search robots; there are two groups of them:
SEO On Page those that can be optimized within your pages, such as:
- Meta description
- ALT attribute in images
- internal links
- ease of reading…
SEO Off Page the external factors that also influence your positioning, such as:
- The loading time of your site
- Links received
- The security of our page…
Search engine marketing, SEM, is one of the digital marketing strategies that is used to position yourself immediately in search engines such as Google, Yahoo, Bing…
Most search engines offer their marketing services based on Pay Per Click.
One of its main advantages is that your business will appear in the first search results from the first moment, and you will only spend your budget for each click you receive.
Video Marketing is a Digital Marketing strategy that uses audiovisual material to transmit a message.
It is one of the digital marketing trends in recent years and is perfect for reaching new customers and connecting with them. In this context, using tools like FlexClip video editor can improve your ability to create engaging content and effectively connect with your audience.
Platforms such as Instagram, Facebook, or YouTube offer you the possibility of doing live broadcasts, which allows you to generate interesting materials and connect with the public.
A prevalent way to generate income with Digital Marketing is through affiliation.
Affiliates are responsible for promoting businesses, tools or producers through different strategies. In exchange, they receive a commission or payment when an action occurs: clicking on a link, a purchase, or a registration.
Now that you know the concept and operation of the main digital marketing strategies, you can decide which ones to implement, depending on the objectives of your business and the budget you have, so you can develop your strategies to have the best results.