ZoomInfo Review 2023: Is it Still the Top Choice for B2B Data?

Are you in the market for reliable B2B data? If so, chances are you’ve heard of ZoomInfo. As one of the most popular B2B data providers on the market, ZoomInfo has been a go-to choice for many businesses looking to grow their sales and marketing efforts. But with new competitors emerging every day, is ZoomInfo still the top choice for B2B data in 2023? In this blog post, we’ll take a closer look at what makes ZoomInfo unique, how it works, and explore alternatives worth considering. So let’s dive in and see if ZoomInfo is still worth your investment!

ZoomInfo’s History and Popularity

ZoomInfo has been around since 2000, making it one of the oldest B2B data providers in the industry. Over the years, ZoomInfo has built a reputation for its comprehensive contact and company information database that includes over 100 million professionals and 14 million companies.

But what really sets ZoomInfo apart is their proprietary AI-powered technology that allows them to capture and verify data more accurately than other providers. This makes it easier for sales and marketing teams to find new leads, personalize outreach efforts, and close deals faster.

With such a strong track record of success, it’s no wonder that ZoomInfo has become one of the most popular choices among businesses looking to grow revenue through targeted prospecting. In fact, they have won numerous awards including being named as one of Forbes’ Best Midsize Employers in America in both 2021 and 2022.

However, popularity comes with its own set of challenges – with so many customers relying on their platform daily there are bound to be some limitations or shortcomings at times. So let’s explore further if ZoomInfo still lives up to its hype in today’s B2B landscape!

What is ZoomInfo?

ZoomInfo is a B2B data provider that offers an extensive database of company and contact information. They pride themselves on being the most comprehensive source of business information available, with over 14 million companies and 120 million professionals in their database.

Their platform allows users to search for specific companies or individuals based on various criteria such as industry, location, job title, or revenue size. ZoomInfo’s goal is to provide accurate and up-to-date data that can help businesses make informed decisions about who they should be targeting for sales or marketing outreach.

In addition to providing access to company and contact information, ZoomInfo also offers tools for account-based marketing (ABM) which allows businesses to target specific accounts with personalized messaging. Their sales intelligence software provides insights into potential prospects’ buying behavior, helping sales reps prioritize their efforts effectively.

ZoomInfo is much more than just a simple directory of contact information. The platform provides valuable insights and analytics that can help businesses identify new opportunities while minimizing wasted time and effort on irrelevant leads.

How does ZoomInfo Work?

ZoomInfo is a B2B contact database that provides its users with access to millions of professional contacts and company profiles. The platform collects data from various sources, including online directories, social media platforms, and public records.

Once the data is collected, ZoomInfo uses artificial intelligence and machine learning algorithms to validate and verify each piece of information before adding it to their database. This ensures that all the data provided by ZoomInfo is accurate and up-to-date.

Users can search for specific companies or individuals using various filters such as industry, job title, location, revenue size, etc., making it easier for them to find potential leads or clients for their business.

Moreover, ZoomInfo also offers several features like intent signals which help businesses identify when target accounts are researching topics related to their products/services. It also offers integrations with popular CRM tools like Salesforce and HubSpot so users can easily update their existing customer databases.

ZoomInfo’s approach towards collecting high-quality data combined with AI-powered insights makes it a powerful tool in the hands of B2B sales professionals looking for reliable lead generation solutions.

Alternatives to ZoomInfo

While ZoomInfo is a popular choice for B2B data, there are several alternatives worth exploring. One option is Clearbit, which offers contact and account information as well as lead enrichment services. They also have integrations with various marketing tools like Salesforce and Marketo.

Another alternative is D&B Hoovers, which provides company information and intelligence on industries, competitors, and markets. They offer advanced search capabilities to help users find the right leads for their business needs.

DiscoverOrg is another alternative that boasts high-quality data on decision-makers in various industries. They employ a team of researchers who verify all data points to ensure accuracy.

LeadGenius offers customized lead generation services tailored to specific business needs. Their team of researchers can identify ideal customer profiles and provide personalized outreach strategies.

Each of these alternatives has its own unique features and strengths that may better suit certain businesses’ needs compared to others. It’s important to research each one thoroughly before making a decision on which platform to use for your B2B data needs.


After conducting a thorough review of ZoomInfo, it is clear that this B2B data provider remains one of the top choices for businesses looking to gather accurate and comprehensive information on their prospects. With its vast database and powerful search capabilities, ZoomInfo can provide valuable insights into everything from job titles and company size to purchasing behaviors and social media presence.

While there are certainly alternative options available in the market, few can match the level of detail and accuracy offered by ZoomInfo. Additionally, thanks to recent enhancements such as improved AI-powered analytics and increased international coverage, it seems likely that ZoomInfo will continue to be a favorite among B2B marketers for years to come.

If you’re looking for a reliable source of high-quality B2B data, we highly recommend giving ZoomInfo a try. Whether you’re seeking new leads or trying to gain deeper insight into your existing customers, this powerful tool has the potential to transform your business’s sales strategy for the better.

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