Social Media

The Ultimate Guide to Instagram Analytics in 2023

Social media is the best platform to promote your brand and reach your target audience. Instagram is one of the most widely used and popular social media platforms worldwide. With over a billion Instagram users, it is a popular platform for businesses, entrepreneurs, and influencers. 

Instagram analytics is essential to measure user engagement, post-performance, and audience growth. In this ultimate guide to Instagram analytics in 2023, we will explore the vital metrics and tools you need to track to refine your marketing strategy, grow your audience, and maximize engagement. To increase more Followers on Instagram. Click Here

Connecting an Instagram Business Account

Before diving into Instagram analytics, let’s first discuss connecting your Instagram account to a business account. You can easily convert your personal Instagram account to a business account, which comes with added features such as insights and analytics tools. 

To do this, go to your Instagram account settings and tap ‘Switch to Business Profile. ‘Choose the appropriate category for your business and enter your contact information.

Seeing Instagram Analytics

After you have connected your account to a business profile, you can access the Instagram analytics tool. Just tap on the ‘Insights’ option from your profile page. The Insights tool will provide insights into the audience’s demographic, engagement metrics, and post-performance.

Essential Instagram Analytics Metrics

The following are some of the crucial metrics that you need to track:

1. Follower growth

Follower growth is an essential metric indicating whether your audience is growing. It measures the number of new followers and the rate of growth. You can track your follower growth with the help of the Followers tab under the Insights tool. This vital metric helps you understand if your marketing strategy is working.

2. Reach and Impressions

Reach and impressions measure the number of individual accounts and the number of times your content was displayed on users’ screens. The Reach metric indicates the number of unique Instagram accounts that viewed your content. 

At the same time, impressions measure the total number of times your content was seen, regardless of whether it was considered by an individual account or the same account multiple times. You can see this metric under the Content tab in your Insights tool.

3. Engagement

Engagement measures the number of likes, comments, and shares your content received. It is a critical metric that helps you understand how well your content resonates with your audience. You can check engagement metrics under the Posts tab in the Instagram analytics tool.

4. Hashtag Performance

Hashtags are an essential part of Instagram marketing. They help increase your posts’ visibility and reach a broader audience. Hashtag performance measures how well your content is ranking for specific hashtags. You can check the version of your hashtags under the Discovery tab in the Instagram analytics tool.

5. Stories Analytics

Instagram Stories are a popular type of content on the platform. You can track the performance of your Stories using Instagram Stories analytics. Some of the essential metrics include the number of viewers, engagement rate, and the number of replies. You can find Instagram Stories analytics by swiping up your story.

Instagram Analytics Tools

The following are some of the best Instagram analytics tools to help you track your metrics.

1. Instagram Insights

Instagram Insights is an in-built analytics tool provided by Instagram. It offers valuable insights into your audience, content, and engagement metrics. You can find this tool on the Insights tab under your Instagram profile.

2. Hootsuite

Hootsuite is a popular social media management tool that provides analytics for various platforms, including Instagram. It comprehensively analyses your Instagram account’s performance, including post-performance, audience growth, and engagement metrics.

3. Sprout Social

Sprout Social is an all-in-one social media management tool that helps you schedule posts, analyze your performance, and create reports. The agency provides Instagram analytics reports that give valuable insights into your post performance, audience growth, and engagement metrics, making it easy to track your progress.

4. Iconosquare

Iconosquare is a social media analytics tool that provides insights for Instagram and Facebook. It provides detailed analytics on your post performance, audience growth, and engagement metrics. Iconosquare also offers a personalized recommendation tool that provides suggestions to help improve your content strategy.

5. Keyhole

Keyhole is an all-in-one social media analytics tool that provides insights for Instagram and other platforms. It provides metrics on post-performance, audience growth, and engagement metrics. Additionally, Keyhole provides hashtag tracking, which helps you to track hashtag popularity and your brand’s mentions.


In conclusion, Instagram analytics is an essential tool for businesses, influencers, and marketers who use Instagram for their marketing strategy. It helps you understand your audience, track progress, and refine your content strategy. 

Instagram provides in-built analytics tools and several third-party analytics tools you can use to get detailed insights into your account’s performance. You can refine your Instagram strategy with the right analytics tools and metrics.

Related Articles